Client : Continuing Studies project

Director : Eric Leo Blais

Role : Graphic Designer, Data Analyst, Business Strategist

Category : Data Analytics, Data Visualization, Digital Marketing, UI/UX Design, Web Design,

Tools : Google, Photoshop, PowerPoint, Acrobat

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Goal:

The business objective is to increase apparel revenue on the Google Merchandise Store using Google Analytics, through Universal Analytics Properties (UA).

Target Audience :

Teens, young adults, seniors, apparel designers and enthusiasts

Solution:

To increase the apparel revenue on the Google Merchandise Store, it was important to understand: Who is purchasing the apparel? What apparel consumers are purchasing? Where consumers are purchasing apparel from? When consumers are purchasing apparel? And how much total revenue will be generated in the store?

Thus, this was conducted by observing the data analysis for the report of the current first quarter period (Q1, January-April 2022) to measure and improve the performance of apparel supply within the store.